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Marketing is often thought of as only advertising but this is only a small part of marketing your business and encompasses several areas:

• Market Research
• Customer Relationships
• Database Management
• Networking
• Web presence
• Events
• Advertising
• Public Relations

Top Five Hints & Tips.

• market research your product or service and any new products or services you introduce to your business - this need not be too daunting and can be done by cold calling, a questionnaire, or surfing the web for similar businesses or employ a marketing professional to do it for you
• highlight the benefits to the customer not the how the product/service was created
• look at any 'uniqueness' to your product or service - why would someone buy from you/use your service, opposed to another, does it provide a solution to their problem?
• ensure those involved in the business are 'singing from the same song sheet' i.e. those working with/for you, are aware of your aims and objectives for the business
• understand your customers - keep in contact, listen to them, - positive and negative and act accordingly - don't ignore them they will go elsewhere!